They wanted to fulfill their company mission and instill confidence and comfort in every customer interaction. This meant being a company that can educate, is transparent, and one people can trust.
They went from 5.5k visits per month to 20k, 50 leads a month to 240, and now rank for 7,659 keywords with 1,245 found on the first page of search engines.Their sales revenues is up almost 20 million dollars.
Traffic and contacts were flat. They had not yet adapted to new buying behaviors, and as a result, revenue had plateaued too.
They can attribute $3 million in revenue in a single quarter to content marketing. Their organic monthly traffic increased from 1.1k to 33k after 18 months. There leads also achieved an all time monthly high of 400 after 18 months (previously averaging 6/mo).
They were a small player in a field of multi-billion dollar companies, so they struggled to get their name name out their and attract leads. They has little to no visibility online, an unidentified sales pipline, and flat traffic growth.
They can attribute $5 million to their pipeline just from content marketing. Their organic monthly traffic jumped from 1.6k to 14.6k after 16 months. Their leads also increased from a monthly average from 9 to over 120.